Let's have this straight: If you think branding is all about putting a pretty logo design on your business card, you're far from it....

It's highly likely that you understand the impact of effective branding on your company's success. Most likely, the names of well-known...

What Is Visual Identity? Visual identity encompasses a set of defining characteristics that establish a brand's distinctive appearance...

Fonts play a pivotal role in shaping how your brand is perceived by your audience. Consequently, the meticulous selection of brand...

In a vibrant and diverse market like India, effective branding plays a crucial role in capturing the attention of consumers and standing...

The Rant: Completely out of league from other Marvel movie logos. Looks more like a comedy/ sitcom show. Check this lineup here, its just...

1.Never use plagiarized material. 2. Make sure your logo can be read in the worst of the circumstances. 3. Keep it simple and adaptable.

Despite all the reminders of "Not judging the book by its cover" humans cannot resist. Our brains are quick at forming perceptions of...

So i am on the prowl looking for a bakery to buy some good cookies. I spot a slick new bakery opened in my locality, I instantly think...