Why Branding Is More than a Logo (And why you need to pay attention to this)
- Akhtar Khan
- Apr 22
- 2 min read
Updated: May 9

Let's have this straight:
If you think branding is all about putting a pretty logo design on your business card, you're far from it. Way, way from it.
You're Worth More Than a Logo
Yes, a logo does count. It's the face of your business. But a face without a soul is just. a face.
You are your brand, your persona, your ethos. And yes, Identity Brandcom just so happens to be a Mumbai based branding agency that does actually get it.
So What Is Branding, Really?
Here's the blunt version:
Branding is why the other person chooses you over the other fellow with the same product and lower cost.
It's yours:
- Visual identity (yes, with a killer logo too)
- Tone and voice brand (the way you talk)
- Customer experience (how you treat people)
- Story (why you began and where you are headed)
You're not starting a business. You're building a brand identity — one that actually does slice through a sea of boring sameness.
What We Actually Do at Identity Brandcom
We're not just another cookie-cutter Mumbai logo design firm. We're not about paint-by-numbers or forcing templates, either.
We build from scratch. Strategic. Visual. Emotional. Consistent.
Here's how we roll:
- Custom logo design
- Finish brand identity development
- Brand strategy for businesses looking for more than aesthetics
- Print, digital, packaging, you name it
Whether you're starting a new biz or rebranding yourself — we assist you in showing up with clarity and confidence.
Last Word (Unfiltered)
Don't buy into the myth that good logo = good branding. That's equivalent to saying your profile picture is your entire personality.
You're worth more. Your company's worth more.
Want to build a brand that truly matters? Connect now: 9821234172
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