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Don’t Do This: Rebranding Lessons from Million Dollar Mistakes
Rebranding isn’t inherently risky. Rebranding without clarity is. And some of the biggest brands in the world have learned that the hard...

Akhtar Khan
Jun 242 min read
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Top 5 Mistakes Startups Make While Designing Their Logo
(And how not to screw up your first impression) So, you’re starting up. Exciting times. Big plans. Great product. But then — boom — you...

Akhtar Khan
Jun 142 min read
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From Tradition to Transformation: How We Rebranded Sai Nakrani Developers for the Next Generation
Blending heritage with bold new ambition: the Sai Nakrani story. Legacy businesses come with history.And history? That’s a double-edged...

Akhtar Khan
Jun 22 min read
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We Didn’t Just Rebrand Primex. We Built a Brand System That Sells Itself.
Because your customers don’t think in categories — they think in brands. Here’s what most brands get wrong in the mobile accessories...

Akhtar Khan
May 312 min read
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Why Your Logo Design Should Tell a Story
Logos don’t make people care. Taglines don’t make people act. Stories do. At Identity Brandcom, we’ve said it before — branding isn’t...

Akhtar Khan
May 292 min read
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How to Leverage Social Media for Brand Growth
Because the right social strategy can turn followers into loyal customers. In today’s digital world, social media is where your...

Akhtar Khan
May 263 min read
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The ROI of Investing in Good Design ✅
Because great design isn’t a cost, it’s an investment. Let’s get this straight: If you think good design is just about looking pretty,...

Akhtar Khan
May 222 min read
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Start With Why: The Only Branding Strategy That Actually Works
Let me say this up front: If you haven’t read Start With Why by Simon Sinek—do it. If you have, read it again.And if you’re wondering why...

Akhtar Khan
May 192 min read
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Mind the Gap: Why Most Brands Fail (And How to Not Be That Brand)
Here’s the bitter truth:Most businesses think  they have a brand.They don’t.They have a logo. A mood board. A few ads with nice fonts....

Akhtar Khan
May 172 min read
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Branding That Sticks: 7 Laws We Actually Use (and You Should Too)
Because branding isn’t about being everywhere—it’s about being unforgettable. Let’s cut through the noise. Branding isn’t about chasing...

Akhtar Khan
May 162 min read
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How to Create an Irresistible Brand Personality
A strong brand personality is crucial for standing out in a crowded market. It helps you connect emotionally with your audience, differentiate yourself from competitors, and build customer loyalty. Define your brand personality by understanding your audience, choosing key traits, and being consistent in how you present your brand.

Akhtar Khan
May 124 min read
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How to Build a Strong Brand Identity: Key Elements to Focus On
Because being memorable is better than just being seen. Let’s cut through the fluff. A logo isn’t your brand. A tagline isn’t your brand....

Akhtar Khan
May 93 min read
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Branding for Startups: Where to Begin
Because a solid brand foundation is essential to startup success. New business? Well done! But before you're swept up with excitement...

Akhtar Khan
May 83 min read
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How to Choose the Right Branding Agency
Choosing the right branding agency is like dating — it’s about the fit. The right partner will question you, challenge you, understand your audience, and help you show up like you mean business.
And if you’re looking for that in Mumbai?
You already found us.

Akhtar Khan
May 73 min read
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Learn from what most brands get wrong (so you don’t have to).
Common Branding Mistakes and How to Avoid Them Let’s be real: Most brands don’t fail because of lack of talent or product. They fail...

Akhtar Khan
May 62 min read
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Why consistency is the secret sauce in Branding
Because one-off efforts don’t build a brand—they build confusion. Let’s break it to you straight: If you’re not consistent with your...

Akhtar Khan
May 33 min read
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Logo Design Trends 2025 — What's Hot, What's Not (And no, not everything requires a gradient)
Let's clear one thing up: Trends are like that specific influencer who emerges out of thin air — loud, flashy, and forgotten next...

Akhtar Khan
Apr 232 min read
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Why Branding Is More than a Logo (And why you need to pay attention to this)
Let's have this straight: If you think branding is all about putting a pretty logo design on your business card, you're far from it....

Akhtar Khan
Apr 222 min read
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Does your business need a rebrand?
It's highly likely that you understand the impact of effective branding on your company's success. Most likely, the names of well-known...

Akhtar Khan
Sep 2, 20233 min read
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Everything you need to know about creating a Brand Visual Identity in 2023
What Is Visual Identity? Visual identity encompasses a set of defining characteristics that establish a brand's distinctive appearance...

Akhtar Khan
Sep 2, 20234 min read
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