Rebranding isn’t inherently risky. Rebranding without clarity is. And some of the biggest brands in the world have learned that the hard...

(And how not to screw up your first impression) So, you’re starting up. Exciting times. Big plans. Great product. But then — boom — you...

Blending heritage with bold new ambition: the Sai Nakrani story. Legacy businesses come with history.And history? That’s a double-edged...

Because your customers don’t think in categories — they think in brands. Here’s what most brands get wrong in the mobile accessories...

Logos don’t make people care. Taglines don’t make people act. Stories do. At Identity Brandcom, we’ve said it before — branding isn’t...

Because the right social strategy can turn followers into loyal customers. In today’s digital world, social media is where your...

Because great design isn’t a cost, it’s an investment. Let’s get this straight: If you think good design is just about looking pretty,...

Let me say this up front: If you haven’t read Start With Why by Simon Sinek—do it. If you have, read it again.And if you’re wondering why...

Here’s the bitter truth:Most businesses think  they have a brand.They don’t.They have a logo. A mood board. A few ads with nice fonts....

Because branding isn’t about being everywhere—it’s about being unforgettable. Let’s cut through the noise. Branding isn’t about chasing...

A strong brand personality is crucial for standing out in a crowded market. It helps you connect emotionally with your audience, differentiate yourself from competitors, and build customer loyalty. Define your brand personality by understanding your audience, choosing key traits, and being consistent in how you present your brand.

Because being memorable is better than just being seen. Let’s cut through the fluff. A logo isn’t your brand. A tagline isn’t your brand....

Because a solid brand foundation is essential to startup success. New business? Well done! But before you're swept up with excitement...

Choosing the right branding agency is like dating — it’s about the fit. The right partner will question you, challenge you, understand your audience, and help you show up like you mean business. And if you’re looking for that in Mumbai? You already found us.

Common Branding Mistakes and How to Avoid Them Let’s be real: Most brands don’t fail because of lack of talent or product. They fail...

Because one-off efforts don’t build a brand—they build confusion. Let’s break it to you straight: If you’re not consistent with your...

Let's clear one thing up: Trends are like that specific influencer who emerges out of thin air — loud, flashy, and forgotten next...

Let's have this straight: If you think branding is all about putting a pretty logo design on your business card, you're far from it....

It's highly likely that you understand the impact of effective branding on your company's success. Most likely, the names of well-known...

What Is Visual Identity? Visual identity encompasses a set of defining characteristics that establish a brand's distinctive appearance...