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  • Writer's pictureAkhtar Khan

I found the Hawkeye logo so inapt I had to make my own version of it.

Updated: Sep 16, 2021

The Rant: Completely out of league from other Marvel movie logos. Looks more like a comedy/ sitcom show. Check this lineup here, its just not fitting in.

Classic case of trying too hard to show coffee in a café logo but missing out on the positioning and appeal of the brand. Looks like someone tried too hard to include all those elements (the arrow... the target... OMG the arrow is not even aiming on the target. What?) but missed out on making it an action packed super hero movie logo.

Look what I found. Hawkeye logo from 2012, loved this cover though! :)

It's still justifiable given the legacy. Maybe the storyline is from that part. But this yellow felt just obnoxious! Anything but a superhero movie.

The Disclaimer: This is only my point of view. I had no context, no story, no brief, just a top of the mind symbolism and the distress this weird logo gave me. Also I did love the way the target symbol is used in the trailer and on the MARVEL STUDIOS logo.

The Work: Here's my rendition. Open to your criticism.

Did I hit the target?

Let me know your thoughts in the comments below.

Do check my commercial projects on my website

Thank You!

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