From Tradition to Transformation: How We Rebranded Sai Nakrani Developers for the Next Generation

Blending heritage with bold new ambition: the Sai Nakrani story.

Legacy businesses come with history.And history? That’s a double-edged sword.

On one hand, it’s trust, reputation, roots.On the other — it’s baggage.

When Sai Nakrani Developers, a well-established name in Mumbai’s real estate scene, approached us, the challenge was clear:

“We want to retain our legacy, but we need to speak to today’s market — and tomorrow’s.”

And we got to work.

The Starting Point: Trusted, But Tired

Sai Nakrani Developers had built a solid reputation over the years.

But as a new, younger generation stepped into leadership, the visual identity started to feel out of sync with their modern values, strategic mindset, and ambition for scale.

They weren’t trying to erase their past.They wanted to elevate it.

So, our task was clear: Rebrand the business in a way that honoured its legacy — while aligning with:

• Contemporary aesthetics

• The Six Sigma-inspired professionalism of the new management

• Evolving buyer expectations in a hyper-competitive market

The Legacy Element: The Sun

The original logo had a sun — a strong, symbolic motif of energy, growth, clarity.Scrapping it would be a mistake.

Instead, we refined it.

The sun became a graphically sharp, geometric emblem — less ornamental, more iconic. It now reflects:

• Precision

• Discipline

• Enlightenment — symbolic of the developer’s clarity in process and purpose

A Brand Rooted in Structure and Strategy

Inspired by Six Sigma principles, we built a visual system that reflects:

• Efficiency

• Process-driven thinking

• Structured innovation

The new identity uses:

• Geometric shapes for balance and order

• A modern sans-serif typeface for clarity and professionalism

• A mature, muted colour palette that signals confidence without shouting

This wasn’t just about aesthetics. It was about aligning the brand’s visual language with the way they actually work.

What Changed (And What Didn’t)

What stayed:

• The name

• The core values

• The sun symbol — now reinterpreted

What changed:

• The entire brand behaviour

• The visual tone

• The communication structure

• The way the brand now feels — across touchpoints

Outcome: Confidence Rebuilt, Relevance Restored

With this rebrand, Sai Nakrani Developers now:

• Feels young, without trying too hard

• Looks sharp, without losing its warmth

• Projects reliability, backed by method

• Speaks the language of both old clients and new-age investors

The new identity resonates with:

• Partners who value process

• Clients who look for professionalism

• A generation of homebuyers who associate design with trust

What We Do at Identity Brandcom

Rebranding isn’t surface-level work. It’s not about killing the past — it’s about reframing it for the future.

We work with legacy businesses that are evolving — helping them:

• Retain what matters

• Redefine what needs to grow

• And resonate with who they’re becoming

Because good branding doesn’t erase your history.It amplifies it — in a language the world understands today.

📞 9821234172🌐 www.idbc.in

Ready to give your legacy brand a bold, intelligent second chapter?