Why Your Logo Design Should Tell a Story

Logos don’t make people care. Taglines don’t make people act. Stories do.

At Identity Brandcom, we’ve said it before — branding isn’t decoration. It’s meaning in motion. And the most powerful way to inject meaning into your brand? Storytelling.

Take this example we recently came across: “Beyond is where you find ‘it’.”

It’s not just a line. It’s a story waiting to be filled in by the person reading it.

Here's Why That Line Works (and Why Yours Should Too)

1. It Leaves Room for Interpretation — and That’s Powerful

‘It’ could be:

• A creative breakthrough

• A personal milestone

• A business idea that finally clicks

And because it’s deliberately open, it becomes personal.

It doesn’t speak at you — it invites you in.

2. It’s Built on a Belief — Not a Product

“Beyond is where you find it” isn’t about what the brand does. It’s about what the brand believes.

It says:“We exist to push boundaries. We exist to explore what lies beyond the obvious.”That’s the story. That’s the promise. And that is what customers buy into.

3. It’s a North Star for Everything

Good storytelling isn’t limited to ads. A solid brand motto like this becomes a:

• Briefing line for film production

• Rally cry for internal culture

• Tagline for a pitch deck

• Hook for your next campaign

Consistency in emotion = consistency in impact.

4. It Moves People Emotionally

And let’s be honest: If your brand doesn’t move someone, you’re replaceable.

People remember how you made them feel — not what font you used or how symmetrical your grid was.

This line? It invites ambition. Curiosity. Courage.

That's how you get buy-in. That’s how you build believers.

So Why Does This Matter to You?

Because your brand deserves more than just looking good.It deserves to mean something.

At Identity Brandcom, storytelling isn’t an “extra.”It’s everything.

We help you uncover your truth, and then shape it into a story your audience actually wants to be part of.

From brand strategy to visual identity, from voice development to campaign messaging — we make sure your brand speaks with clarity and depth.

📞 9821234172🌐 www.idbc.in

Let’s go beyond the obvious.

Let’s find your ‘it’.