Branding That Sticks: 7 Laws We Actually Use (and You Should Too)

Because branding isn’t about being everywhere—it’s about being unforgettable.

Let’s cut through the noise. Branding isn’t about chasing every trend or shouting louder than your competitors. It’s about clarity, focus, and making a lasting impression.

Inspired by The 22 Immutable Laws of Branding, here are seven principles we live by at Identity Brandcom:

1. The Law of Contraction

Focus is strength.

Trying to be everything to everyone? That’s a recipe for mediocrity. The more you narrow your focus, the stronger your brand becomes.

Our Take: We help brands zero in on what they do best, making them the go-to choice in their niche.

2. The Law of the Word

Own a word in the customer's mind.

Strong brands are associated with a single word or concept. Think "safety" for Volvo or "fast" for FedEx.

Our Take: We work with you to identify and own that one word that sets your brand apart.

3. The Law of Publicity

Brands are built with publicity, not advertising.

Advertising maintains brands; publicity builds them. Getting people talking about your brand is more valuable than any ad spend.

Our Take: We craft stories and experiences that get your brand noticed and talked about.

4. The Law of Consistency

Consistency breeds trust.

Changing your brand's message or look too often confuses customers. Consistency in branding leads to recognition and trust.

Our Take: We ensure every touchpoint of your brand tells the same compelling story.

5. The Law of Quality

Perception is reality.

Quality is important, but it's the perception of quality that defines a brand. A premium image can command premium prices.(positioningplaybook.com)

Our Take: We position your brand to be perceived as the best in its category.

6. The Law of the Category

If you can’t be first, create a new category.

Being first in a new category is better than being second in an existing one. Innovation in positioning can set you apart.(Medium)

Our Take: We help you identify or create a category where your brand can lead.

7. The Law of the Name

Your name is your brand.

A strong, memorable name is a cornerstone of branding. It should be unique, relevant, and easy to remember.

Our Take: We craft brand names that resonate and stick in the minds of your audience.

Final Thoughts

Branding isn't about doing more; it's about doing it right. By focusing on these principles, we build brands that aren't just seen—they're remembered.(Medium)

Ready to make your brand unforgettable?

📞 9821234172 🌐 www.idbc.in

Let’s build something remarkable!