How to Choose the Right Branding Agency
- Akhtar Khan
- May 7
- 3 min read
Updated: May 9
Because your brand deserves more than Canva templates and copy-paste ideas.
Let’s be honest for a sec:
Mumbai’s full of agencies. Everyone’s “award-winning,” “creative,” “visionary,” and loves throwing jargon like “synergy” and “omnichannel touchpoints” at your face.
But when it’s your brand on the line, you need more than pitch decks and buzzwords. You need people who get it. People who go beyond surface-level design and dig deep into what your business actually stands for.
So, how do you separate the wheat from the design-fluff? Here’s what to look for when picking a branding agency in Mumbai (or anywhere, really):
1. Strategy Before Style
A good-looking logo without strategy is just a graphic. A pretty Instagram grid won’t fix unclear messaging.
Your agency should lead with questions. Who are you? Why do you exist? Who are you speaking to? What do you want them to feel? What do you want them to do?
If they’re jumping straight to colour palettes without understanding your market, your business, or your voice—run.
2. Work That Talks (Not Just Pretty Portfolios)
Everyone’s got Behance. But do their case studies actually solve business problems? Or are they just aesthetic for aesthetic’s sake?
At Identity Brandcom, our work is built on impact:
Did the brand launch turn heads?
Did the new visual system improve clarity?
Did the rebranding lead to actual growth?
Pretty is good. Effective is better.
3. Team You Can Actually Talk To
Here’s the thing no one tells you: Branding is a relationship. You’ll be bouncing ideas, giving feedback, challenging assumptions, and making bold decisions together.
If you’re not vibing with the team—or if they’re hard to reach, full of ego, or constantly ghosting—that’s your sign.
Choose partners, not vendors.
4. Process, Process, Process
Ask them: What’s your process?
Do they wing it, or do they have a proven system for:
Discovery
Strategy
Visual development
Feedback cycles
Final delivery
Branding is not improv night. A solid process means fewer surprises, clearer expectations, and better results.
5. Real People, Not “Yes-Men”
A real agency will tell you what you need to hear, not just what you want to hear.
If your brand name sucks, or your messaging is confusing—they’ll say it (kindly, but clearly). If they’re agreeing to everything without pushing your thinking, that’s not collaboration. That’s decoration.
6. Local Understanding Matters
Mumbai has a pulse. A chaos. A language of its own. If your audience is here, your agency needs to know how to speak to them — whether it’s a Gen-Z startup crowd, a legacy Parsi business, or a millennial-led D2C brand.
Your agency should know:
What visuals resonate in this market
What trends are overdone here
What tone works with your people
At Identity Brandcom, this is home turf. We know this city’s audiences like the back of our sketchpads.
7. Post-Delivery Support
A brand doesn’t end with a ZIP file. Your agency should guide you through implementation:
Launch kits
Brand guidelines
Social media adaptation
Website design and rollout
Ask: What happens after the handover?
Because good branding lives beyond the moodboard.
You can learn more about our principles and values here- https://www.identitybrandcom.com/values
TL;DR:
Choosing the right branding agency is like dating — it’s about the fit. The right partner will question you, challenge you, understand your audience, and help you show up like you mean business.
And if you’re looking for that in Mumbai?
You already found us.
📞 9821234172 🌐 www.idbc.in
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