Iconic Hotels is an hotel chain brand born out of the need to bridge the gap between luxury and affordability. Bringing world class service and amenities to the next generation business/leisure travelers at affordable tariffs.
The identity is built keeping in mind the brand's positioning and target audience.
Key brand elements include:
1. Welcome gesture representing service first attitude.
2. Brand initial - I
3. Forward arrow representing dynamism, growth and travelling
4. The brand colors are thoughtfully chosen to beam friendliness and enthusiasm alongwith sophistication and elegance.